Trust in Online Retail
An examination of how consumers judge whether an online retailer can be trusted, and where their confidence is most often lost.
Area of focus
Technology & digital transformation
Technology is changing how organisations serve their customers and run their operations. BCFI considers the practical realities of adoption, including cost, skills, security and the effect on consumer experience.
Research
Insights & commentary
Technology adoption in smaller firms: a practical view
For smaller businesses, the question is rarely whether to adopt new technology, but how to do so without disrupting the customer relationship.
Cameron Batt